Case Study

From 4.32x to 11.69x ROAS

We helped Charm.lk transform its eCommerce marketing into a more profitable growth engine, combining performance marketing, CRO, and SEO to drive stronger sales and visibility.

0 X

return on ad spend

0 %

Increase in Purchases

0 X

SEO Traffic - Clicks

Platforms Used:

eCommerce | Beauty & Personal Care

The Challenge

Charm.lk wanted to increase online sales through its eCommerce website. While the business had active Meta advertising campaigns and basic tracking in place, its sales funnel wasn’t optimized for conversions, organic visibility was limited, and the website wasn’t generating the level of sales the business was capable of achieving.

Before - 4.32 Average ROAS

Our Strategy

We implemented a full-funnel growth strategy focused on increasing paid and organic revenue.

Audited the sales funnel, website, and ad campaigns to identify growth opportunities.
Rebuilt Meta Ads with improved targeting, campaign structure, and conversion-focused creatives.
Optimized the website and customer journey through CRO to increase purchases.
Developed remarketing and lookalike strategies using customer data.
Implemented SEO across keywords, on-page, technical, internal linking, and product optimization.
Continuously analyzed performance data to refine campaigns, messaging, and creatives.

After - 11.69 Average ROAS

Total clicks grew 6x over 6 months, rising from 855 to 5,850.
Total impressions increased 15x over 6 months, surging from 10,700 to 162,000.

The Results

The combined Growth Marketing, Performance Marketing, CRO, and SEO strategy delivered measurable business growth.

ROAS increased from 4.32x to 11.69x, improving advertising profitability by 171%.
875% increase in website purchases, growing from 12 to 117 purchases.
6x increase in Google Search clicks, growing from 855 to 5,860 organic clicks.
15x increase in Google Search impressions, increasing visibility from 10.7K to 162K impressions.
Improved keyword rankings for high purchase-intent search terms, driving sustainable organic traffic.
Higher website conversion rates through an optimized sales funnel, enhanced user experience, and continuous data-driven optimization.

What Our Clients

Have to Say

Hear directly from the clients who’ve experienced the difference

client testimonials

verified

Mohamed Akram Founder & CEO @ Muslim Nikah

We’re really happy with how everything turned out. The team understood what we needed and were easy to deal with throughout. They handled the website and marketing side of things well, and we always felt like things were moving forward.

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Kushan Pieris Director @ Dammika Motors

It’s been really good working with the team. They brought some new ideas to our social media and helped us become more consistent with our content. Whenever we wanted something changed or had an idea, they were always willing to work on it.

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Fathima Zafra Head of Operations @ Charm.lk

They actually took the time to understand our products and what we were trying to achieve instead of just running ads. We started seeing better results and the whole process was easy to follow.

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Mohamed Rimaz Director @ The Travels Lanka

Communication was easy too, which made the whole process much smoother, they understood what we were trying to achieve and made some changes that actually made sense for our business.We’ve had a very good experience working with the team.

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Sahufan Kariapper Founder & CTO @ Spritnetwork

The rebranding turned out really well. We had quite a few ideas going into it, and the team helped bring everything together without making it feel complicated. We’re really happy with how the new brand looks and feels now.

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Samith Yasas Director @ CGY & Inhabit Holdings

I’ve been working with them on social media and digital marketing for a few of our businesses, and the experience has been great. They’re creative, responsive, flexible, and take time to understand each business. Always happy to recommend their work

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Shabeeba Aadil Founder & CEO @ Gratify Tours

Really happy with the new website. We had a general idea of what we wanted, but they helped us figure out the rest and made some good suggestions along the way. The new site feels much better and easier to use.

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